Less manic than neighbouring Lindos, PEFKOS or PEFKI is making a brave bid to pull in the tourists with a characterless clutch of shops, restaurants and bars stretched out along a single street. It's about 60km from Rodos and a place obviously purpose-built for visitors. Apartments and villas have mushroomed over the past few years. The rather narrow, sand and shingle 1km long beach lies parallel to the road and is approached down a series of narrow tracks through pine woods (Pefkos is Greek for 'pines'). The sands are strung out for most of their length with regimented rows of sun loungers. At the far end, the beach splinters into a number of small rocky bays with shallow water, making it an attractive spot for families with children. Beach cafes offer basic menus. There are other small coves to be found by walking north or south. There are buses to Rhodes town every 30 minutes but, without a car or moped, a taxi is the only reliable, if expensive, form of transport. The atmosphere is overwhelmingly British. There are full English breakfasts, Sunday roasts, Chinese and Indian restaurants, large screen TVs, quiz nights - even the waiters are foreign. It makes a brilliant destination for those who love their chips, beer and karaoke.